's book launch in Romania Dennis Wilcox, PR bible, is a good start for us. On this occasion, Professor Wilcox gave a lecture followed by a debate on the economic crisis and the involvement of PR in overcoming it, ways to counter the lack of trust people in corporations. Referring to U.S. companies, the absence of "core values" have resulted in denial of what Wilcox calls the crisis of confidence, crisis of the symbols. Asked by Professor
Bortun about the demarcation between PR and CSR Wilcox denied the existence of a clear delimitation, both are limited to transmitting the reality of the organization, its identity. Moreover, the teacher emphasized the importance of media for the way in which organizations are perceived by stakeholders. Johnson and Johnson is a clear example when he said publicly that the public interest comes first. Hall
Galatecii the BCU was full, there were many questions, some related to PR, other policy issues uninteresting Romanian, Romanian tourism successful fantasy and Barack Obama. I laughed in a way the appearance of the book's joy Wilcox Romanian version, the book has worked for more than seven years, during who died and one of the translators for the Americans brought in two other editions in this time ... how long until it will appear next two?
attach a link with one of his interviews Wilcox. Enjoy!
8En_Rom http://www.comunic.ro/article.php/% C3%%% C4% C3% A2nia_se_face_publicitate_ascuns 83_prin_PR/93 /
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