Thanks for the invitation to the European Lessons CSR, a CSR-related event, where I learned to do big business in the area of \u200b\u200bsustainability.
In recent years, international public debate on the place of the companies responsible behavior, behavior that should follow the fundamentals of the concept of "sustainable development". But what is in fact, sustainable development? Sustainable development aims to meet the organizational cultural values \u200b\u200band business principles, ensuring the needs of the organization, control of risks (economic, social, environmental), also protecting, sustaining and enhancing human capital, natural and financial future.
A company that operates through the prism of sustainable development will follow that in everything he does, without neglecting the opportunities arising in different times, to have an approach and a long-term perspective.
Only in this way can create true value today, which will support sustainable business development in the future.
sustainable development means that you want to continue to Perform always basically you want to train future.
Without a proper analysis of risks to which a company is exposed to the economic, social, ecological, long term it will not be going.
Companies began to integrate sustainable development principles in business activities require the development of CSR shares held by the company include a significant component of sustainable development.
'CSR European Lessons "
All topics were very interesting, we have captured attention.
were presented in the two days:
Dr. Isaac Sheps (CEO of Carlsberg UK)
Guibard Denis (Vice President" Sustainable Development , Products & Services " France Telecom-Orange)
Prüller Karl Franz (Director Social Development Programme, ERSTE Foundation)
Dr. Wolfgang Kraus (Community Relations & Social Affairs Manager, OMV Group) Giorgio
Capurri (Manager, Sustainability Department, UniCredit Group)
Heidrun Kopp ( Responsonsibility Corporate Manager, RZB Group)
John Aston (President, AstonEco Management)
Giuliana Porta (Secretary General, UniCredit Foundation)
Saprykina Maryna (Chairwoman, Centre for CSR Development, Ukraine)
The 8 invited top professionals in Romania are of partner companies:
Ana Ilinca Macri (Head of Internal Communications and Community Affairs, BCR)
Mona Nicola (Head of Community Relations & Social Affairs, Petrom) Anca
Nuta (Head of Identity & Communication, UniCredit Tiriac Bank)
Oana Nastase (Communication and Corporate Affairs Director, The Rompetrol Group)
Alina Bratu (Corporate Affairs Manager, URBB )
Dana Dobrescu (Communications Manager, Unilever South Central Europe)
Suzana Csizsek (PR Officer, Dep Responsibility Corporate Raiffeisen Bank)
Cristina Horia (Executive Director Sensiblu Foundation, A & D Pharma)
This conference was the first step in addressing a problem with and about the community and the guest from France, Denis Guibarg specified that OSR is used in this country - Social Organization Responsibility.
A definition of sustainability has been given us by Mr.. Isaac Sheps: "Sustainability means to produce them so you do not miss those resources in future."
discussions were extremely interesting, when it came to social accountability problems because cement companies are forming strong community, but one very important condition is EDUCATION primarily on social accountability, appropriate and necessary that these projects can be the first all successfully implemented.
This conference was the first step in addressing a problem about the community and business involvement with it.
case studies were interesting and I could have my figure out how CSR is implemented outside.
We spoke to Mrs. Cristina Horia from Sensiblu Foundation. He said that women have no problems in the family shopping, while women take the drug problem. I was surprised to hear that over 35% of cases verbally and physically abused women come from families whose incomes are above average. Giuliana Porta, UniCredit Foundation General Secretary, we talked about competitiveness. Mona
Nicolosi, Head of Community Relations & Social Affaires, Petrom said that women are more sustainable business "and people kept telling us that major projects are done, and how important it is meant Ambassador to everyone. Congratulations
Social Responsibility and Mr Dragos Dehelean for this initiative. It was a successful initiative and thanked the participating companies. Ultimately, sustainable development is not a journey to a final destination, defined, but is a process of continuous improvement and continuous learning, and improvement.
I'd better learn from each other and understand that all actions into sustainable development are intended to lead to a "good" overall.
