PR Week and winners in 2009 of the category "Social responsibility and dialogue with groups interested" two day conference in which he discussed and the future of public relations and ethics in pr, pr creativity , 2.0 prweb lobby and gave me an extra insights. PRAward appreciate enormously the organization this year to strive to both speakers (past the appearance that the issues seem to be the same forever, that thing about "everything WAS Heard But Not from everybody ") and in the care of a framework to create inspirational and motivating.
I did not hesitate to ask the opinion of Mr Tony Meehan, spirit Scottish, President TMA Communications and former head of international competition IPRA Golden World Award of the existence of a visible line of demarcation between the pr and csr. Although CSR presentation mentioned that one of stages of development of PR, the response I received was good. There is a difference. To social campaigns that are independent and there is a corporate strategic action, organizational philosophy that takes the form of CSR campaigns. Roberto Zangrandi, I completed the response, the conclusion of the conference, saying that CSR is the business strategy is what a company communicate about what it is intrinsic. CSR study in parallel with PR, which Zangrandi practice in his lectures, is part of the correct perception of the two areas. So CSR should be saved in that kind of acuyaţia that is often a gimmik pr.
PR Award Gala held eight competition categories, including "Social responsibility and dialogue with interested groups." Professor Lord Borţun handed Golden Award for Excellence Award Germanos Romania V + O Communication: Drive Safe campaign - Keep your life in your own hands! and Silver Award for Excellence for Praktiker Romania: a Color Smile - a campaign for children's hospitals and BCR
& Junior Achievement Romania: My Finances - financial education program for youth. Interesting
campaigns and encouraging prizes.
